The World wide web has brought many great new tools to society, but for those of us in the magazine publishing industry, it has been a blended blessing. The availability of many alternative forms of published material means that people depend on us less than ever. There’s more competition, and much of it is provided by free services, custom tailored to specific niche interests. For the time being, the magazine and publishing business can come up with slicker, better researched, superior looking end products than the self-publishing Web industry does, but who knows if that’ll change soon. Already, the top online magazines do exactly what we do, and do it faster. This is why is it is crucial to fight for young audiences. If you don’t keep them, there will be no market for print media within a generation.
Student magazine subscription sales, in particular, are important. The one thing that the student magazine subscription has over an online subscription is comfortable reading. This is our greatest advantage. People love being able to thumb through a magazine or paper at their leisure. No one wants to sit in front of the computer all day, but thousands and thousands of Americans lounge around the couch on a Sunday with the newspaper or their favorite magazine in their hands. If you can lure them in with student subscription discount rates, they’ll be hooked. Student magazine subscriptions are the way to go, because It is much easier to get younger people to change their reading habits than older ones.
Of course, student magazine subscription sellers need to keep up with the times too. Many traditional print magazines are going on the web, and why not? Once you’ve a magazine printed, it takes very tiny time or money to put up a version on the Internet. Although there is some possibility that people will copy and pirate their student magazine subscription, trading it with friends, this happens less likely than you might think. All in all., it is not only a good investment, but a safe investment.
Of course, the print magazine student subscription has to remain your mainstay. Traditional magazines can offer on the web services, but in general they cannot compete with the free on the internet services that are out there to provide swift, incisive information. In a world where people can read the New York Times on the internet free, they will not pay money for a daily on the web news service. In general, people still want a paper copy if they’re paying you money.